Tips, tricks, and articles from Australia's loyalty leaders.
Loyalty programs have differing goals. For some, the purpose of loyalty is to maximise the value of each transaction. For others, the value of transactions is secondary to customer retention, so repeat purchasing behaviour is the key measure of success. Others still rate advocacy as their key goal. These different performance indicators share an underlying prerequisite: member engagement.
Telstra, the largest telecommunications provider in the country, just launched its brand new card-linked offers program. Members can now earn Telstra Plus points on everyday spending with participating brands.
In 2026, running a CLO program is easier than ever. Loyalty technology partners — like the team at Loyalty Now — have streamlined the technology integration and enablement processes that make CLO programs work. With partners like Loyalty Now to do the heavy lifting, more businesses can now reap the benefits of a powerful card-linked offers program.
Card linked offers are automated rewards that consumers receive when they make eligible transactions with their payment card. Also called payment-linked rewards, these offers are deployed as part of a customer engagement or loyalty program.
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